HoopClinics Feature: Multimedia
When the idea for HoopClinics was first conceived, I wanted to emulate the experience that coaches get when they go to coaching clinics put on by Nike, Baden, Converse, etc. In Seattle, those clinics are held at the DoubleTree Inn by Seatac airport. Great coaches from high school to the pros talk on any of a number of topics.
HoopClinics emulates that experience in the following ways:
1. Clinic breakdowns – we use extensive chalkboard animations to get into the details and cover every aspect of the topic. The breakdowns are narrated to cover the fine points. This is where the nuances and important (but often ignored) details are discussed. Those nuances and details, in my experience, are what brings great value to coaching clinics and makes them a more valuable resource than books alone.
2. eBook – Every clinic includes an eBook as well. The eBooks range from 25-51 pages depending on the topic, and act to complement the clinic breakdowns. they also allow you to experience in the content in more than one way. There’s a common coaching saying that “You remember 30% of what you hear, 60% of what you see, and 90% of what you do”. That theory, along with the “Whole, part, whole” teaching methodology, drives the teaching of the most successful coaches in the game.
There is a similar theory regarding multimedia and learning. The theory basically states that we learn better when we receive information through various senses.
A common sales tactic with basketball eBooks is to create an eBook and then offer another one as a bonus. The end result – 200 pages on rebounding, when 50 will do. That approach doesn’t do a very good job of teaching you how to coach any particular aspect of the game better. Based on the studies I’ve read and on the feedback from our customers, the combination of just a 20 minutes clinic and a 20 minute eBook provides as much if not more value than a stack of eBooks on the same topic.
In some ways, I hope that HoopClinics will surpass the usefulness of the coaching clinics I mentioned earlier, in the following ways:
1. You can stop, rewind, replay or jump forward through the information at whatever pace that is most comfortable to you, and at a pace that helps you learn the material better, so that you can transfer it to the court just as quickly as you would like.
2. Before we made the clinics we asked coaches for a list of questions that they would want answered in order to make the materials more useful to them. We took that long list of over 85 questions and integrated them into the clinics that will be available tomorrow.
3. If there is information missing from the clinics that you would like clarity on, we encourage you to use the Contact page to submit that question. We will answer pertinent questions and add them to the members areas – making the material more responsive to your needs than if you had gone to a clinic for the same stuff.
Again, I’ll be sending out a launch email tomorrow.
Each clinic – including CD, members area, eBook, and clinic breakdown – is available for 25$.
All four clinics (open post, flex, program development, and packline defense) plus bonuses (announced tomorrow) are available for $77, and include a discount on our next two planned clinics, pressure man to man defense and the dribble drive motion offense.
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